where's the salt?

05/13
2010

Facebook Share vs. Like (9,356 views)

We all know that facebook has eliminated the *Become a Fan* button and has replaced it with the more generic *Like* button. Like it or not.

But there still are 2 different options to express your appreciation for an (external) page: You can *share* it by clicking the *share* button or you can *like* it.
facebook like and share buttons

What’s the difference?

Facebook Like button

To *Like* an article, a page, or any kind of content on the web, all you have to do is click the *Like* button, and your profile will be updated with this information.

facebook Likes

Similar to *liking* your friend’s status, link, video or anything else you can post/put on facebook. If there is a *Like* button, that is.

The *Like* button will turn dark blue, your *like* is added to the counter (if displayed), and (most likely) your facebook profile picture will show. Another click on the dark blue *Like* button let’s you "unlike" the item again, your *like* gets subtracted from the counter and your picture gets removed.

Facebook Liked with profile picture

The *Share* button is a convenient way to take an article, a video, a picture, or anything else that can be accessed via a URL and post a link to that content on your wall.
It eliminates the steps of copying the URL, opening your facebook page and pasting the URL into the box labeled "What’s on your mind?".
Post to facebook profile/wall

It works in the exact same way as adding a post that contains a link to your wall, you can add a comment to it, select a thumbnail or send it as a message.

The shared URL then looks like any post on your wall that contains a link:
Shared content on profile

Interesting fact:
The *Share* counter needs a minimum of 3 *shares* until the counter is being displayed. *likes* show up immediately, even if only 1 person *likes* it.

The reason why we decided to display both of them is simple:
You can *like* something but don’t necessarily want to *share* it: maybe because *liking* is quick – click, done.
You can still *share* the article after *liking* it. And vice versa.
Too bad we all cannot *Unlike* the *Like* button.

There is already a variety of Wordpress plugins available for both buttons, and both facebook’s *like* documentation as well as facebook’s *share* wiki have wizards that let you create the button code.

We decided to plug the code into a nice little function and to call it manually, allowing for greater flexibility in choosing when, where and how to display the buttons:

You can see that at the top of the postings we don’t display the *Like* counter or the profile picture; simply because we wanted to keep the button lineup to the right of the article.

At the bottom of the posting however we do show the full *Like* button together with the counter and the profile picture.

Links:

http://developers.facebook.com/docs/reference/plugins/like
http://wiki.developers.facebook.com/index.php/Connect/Using_Facebook_Share
http://wiki.developers.facebook.com/index.php/Facebook_Share
http://www.facebook.com/facebook-widgets/share.php

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Date posted: Thursday, May 13th, 2010 at 1:33 pm (4 years, 6 months ago.)
Posted in: business mix, news mix, tech mix
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About the author:

Nina Khoury is a software engineer, self-described geek and EVP of ninanet site solutions. She founded one of the first online agencies in Austria in 1997, taught at various universities for seven years and now lives in Sin City - Las Vegas, NV.

3 Responses to “Facebook Share vs. Like”

  1. 1

    [...] Facebook Share vs. Like [...]

    Gadget Newz on May 13th, 2010 at 4:26 pm
  2. 2

    [...] This post was mentioned on Twitter by ninanet. ninanet said: Facebook Share vs. Like http://bit.ly/d2h8pe #facebook #like #share [...]

    Tweets that mention Facebook Share vs. Like -- Topsy.com on May 13th, 2010 at 4:35 pm
  3. 3

    I am Surely Going to Use This

    Aery on June 3rd, 2010 at 1:19 pm

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